For the young "fishing guy", the hook of fish has never been the ultimate goal.

Fishing is no longer just "the source of happiness of middle -aged men". Nowadays, the young people have fell in love with this new movement that escaped the "fast pace" and hid in "slow life". According to the incomplete statistics of the China Fishing Association, there are currently about 140 million fishing people in China, of which fishing enthusiasts under 18 years of age account for 12%of the total, 18 to 24 years old. It became the main force of fishing, 46%, accounting for nearly half. And only 32%of the "uncle group" group of "former king" accounts for only 32%.

Young people's "fishing" life

"Young people who are busy working on weekdays, even the young people who squeeze out the time like a sponge will be devoted to the outdoor sports of fishing as long as they are empty." The reporter said.

The "2021 Young Man's Report" shows that only 22%of young people can get off work before 6 o'clock; 35%of young people work overtime at the company after eight o'clock; 8%of young people even work until the early morning.

Qiqi, who was pulled out of the "urban beauty" in leisure time, was the norm to get up in the early morning, and supper fishing is the basic operation. A bottle of water and a fishing rod can be faced with the hot sun. On the river, squatting is a whole day.

"People and fish are not simply the relationship between hunting and arrest. On the contrary, fish is your opponent. The whole process is full of unknown uncertainty, and it brings unprecedented sense of accomplishment after the capture. At present, there are many on the side of you. Young friends prefer Luya fishing, because it is more fresh than Taiwanese fishing. "Qiqi vividly told reporters about the popular Luya gameplay. Like hunting by active attack.

Mr. Liang, who has been fishing for more than ten years, is a senior enthusiast of Luya fishing. He said: "Drives his wrist shaking up and down with his arm, and controls the wiring of bait to attract the attention of the fish group. Ground moving and throwing poles to search for places where the entire waters may go. "

For young people, fishing is a gas station for high -pressure life, a place to escape from the complicated society. It is a completely slow down.

The report of "2022 Douyin User Trends Life Insight" shows that in Douyin, from January to July 2022, the video playback volume of wild fishing was about 28.29 billion times, and the total praise was 230 million times. Taking the data of May 2022 as an example, compared with May last year, the growth rate of wild fishing video search volume reached 199%.

In this regard, industry insiders said that with the emergence of the young army of the youths in the Z era and the town, fishing has become younger. Fishing is no longer an exclusive movement of middle -aged and elderly men, but is developing in a younger and more entertaining direction. The proportion of female fishermen is also rising.

If you want to be good, you must first benefit it. A reporter from the Financial Investment News visited the Southwest Fishing Steel Wholesale Market in Chengdu and found that young fishing enthusiasts pursue the "professional sense" and "fashion sense" of equipment.

"There are a lot of young people who buy fishing gear today. When they buy it, they are a big set '! Fishing is a hobby of spending money. Most of the fishing rods sold in the shop are about 1,000 yuan, but they are like Da Yifa and Ximano. Part of the fishing rods of high -end brands sell for more than 10,000 yuan. "A boss named San Shang fishing gear introduced to reporters.

Xiao Yang, who has just been in contact with fishing for half a year, frankly said: "In addition to three major pieces of fishing rods, fishing boxes, and fishing chairs, small objects such as fish lines, bait, and drift boxes cannot be dropped. The sense of ritual '. "

With the youth of the fishing crowd and the upgrade of consumption, the per capita fishing tackle consumption will be further improved to open a greater potential space for the fishing tool industry. According to incomplete statistics from the Fishing Gear Industry Association, there are currently about 360 domestic fishing rod production plants and nearly 40 fishing line wheel manufacturers.

In general, from the perspective of participating in the movement, fishing has a complete set of systems from easy to difficult. From fishing rods, fish drift, fish care, rod bags, branches, hook pickers, fish detectors, to bait, small medicine, fishing boxes, probe lamps, ice fishing tents ... the equipment of fishing is endless, Emphasize in the direction of increasing professionalism and refinement.

"Taking the category of fishing rods as an example, it is divided into hand poles, sea rods, Luya rods, ice fishing rods, etc. In terms of materials, from the natural material of the local materials, such as the older generation of people with bamboo and tree branches, to today Glass fiber and carbon fiber, they have a difference in weight, hardness, toughness, and even prices. "Mr. Zhao, who has been operating fishing gear business in Chengdu for many years.

Related data from the company's investigation shows that the registration volume of fishing gear -related enterprises is maintaining a high -speed growth. From 3,500 in 2011 to over 70,000 in 2021, the annual growth rate has remained above 20%. Among them, from 2020 to 2021, even if affected by the epidemic, the registration volume of related companies increased from 38,400 to 70,200, a growth rate of 82.81%.

It is worth noting that my country is a country of fishing gear exports and produces 80%of fishing gear products around the world to provide innate convenience for the rise of fishing campaigns.

Four hours before the sales of Tmall International Double 11 this year, the sales of Luya fishing equipment increased by more than 220%year -on -year.

Judging from the data released by China Customs in the first half of 2022, in terms of the number of import and export trade, the import and export of China's fishing gear have been rising. Among them, the exports of fishing rods, fishing hooks, fishing wheels, and fishing supplies are 73 million, 0.3 tons, 85 million, and 3.8 tons. The export amount is US $ 70 million, the export amount of the line is 230 million US dollars, and the export amount of other fishing supplies is US $ 460 million.

How much imagination is there in the market

The complexity of multiple factors such as consumption and natural outdoor consumption and natural outdoor is unmatched by most sports. The industrial chain with fishing gear and fishing grounds as the core, not only has clear context, but also has a long link and a long influence. From fishing enthusiasts to professional associations, from exhibitions to competitions, the system is huge and perfect.

Related data show that from 2017 to 2021, the annual compound annual growth rate of the fishing market was close to 20%, and it predicted that in 2025, the annual output value was close to 20 billion yuan.

Reporters from the Financial Investment News reported that the consumer scenarios should not be underestimated. Today's fishing service providers are divided into three categories, including professional fishing grounds that specialize in fishing business; there are also fishing grounds that use outdoor camping and operating fishing business; Under the regulations of related fishing and environmental protection, enjoy the "wild fishing" of rivers and lakes.

"There are a lot of natural fishing spots around Chengdu, such as the old Wudutang in Laudu District, the Xuyan River Wild Pond, the Lujiatan Reservoir in Wenjiang District, and the Sihe Weir in Shuangliu District. These places are not charged. , So there are many middle -aged and elderly people who go to. "Senior fishing enthusiast, Uncle Li, said.

The Yongan Lake Forest Park, located in Shuangliu District, is more sought after by young people. There are professional fishing grounds and camping barbecue. The high -density shore fishing area is 150 yuan throughout the day, and the annual fee of the large water surface boat fishing experience area is 280. Yuan.

In addition, Boss Wang is well versed in the popularity of fishing. 9 months ago, he took 50 acres of natural lakes in Zhangchang Community, Baodun Town, Xinjin District, Chengdu 9 months ago. Eighty percent of fishing is young people. Today, the main way is to fish for a happy fishing. It charges 40 yuan fishing fee.

In this regard, some experts said that it is not difficult to see from the growth rate of the high -strength development of the fishing gear industry and various fishing farms. The addition of young people has injected new impetus into the development of the fishing industry. It is expected that China's domestic fishing gear consumer market will grow at a high speed at a rate of more than 10% per year. Related industries such as fishing gear manufacturing, fishing gear distribution, and fishing service providers have a good development momentum.